Flying the Flag for Small Businesses on Colour Friday!

Friday, 26 November 2021  |  Faryal

Flying the Flag for Small Businesses on Colour Friday!

Friday the 26th November has come to be better known as Black Friday. The day that large retail corporations knock down their prices and consumers scramble to grab a bargain.

Black Friday then seemed to grow from a one day sale, to two days, to a whole week!

The situation now is that sales and promotions are running frequently. It’s come to a point that consumers wait for a sale before purchasing.

Almost a third of people start their Christmas shopping on Black Friday (Ref: PWC 2020 Report).

Small businesses have tried to keep up and struggled. So many are already offering their best price.

But did you know, WhichUK magazine recently found that 90% of Black Friday deals were actually the same price or cheaper in the six months before Black Friday. 

Bring colour to grey - Colour Friday Campaign


Independent businesses were shown lots of support during the Covid-19 pandemic in 2020, but unfortunately many have seen a decline in sales in 2021.

Shockingly, half of small UK businesses surveyed said they’re worried about not surviving past this Christmas (Ref: SiteScore).

The good news is that 90% of Brits polled said they care about the future of small independent businesses in the UK (Independent research commissioned by Holly & Co, Sept 2021)

Even if we buy just one of their Christmas gifts, we can reallocate £2.7 BILLION (yes, billion!) between them (Ref: Finder Christmas Spending Stats).

FABLY is flying the flag for small businesses this Friday, and we are ditching Black Friday for Colour Friday!

I am supporting the Holly Tucker Colour Friday campaign #CampaignShopIndependent on social media. Holly is working with some big names to help spread the message, come and take a look @hollytucker.

There has been some amazing original art work produced for the campaign which you will see in this article and across the website.

I have also been taking part in Indie Week with Just a Card @justacard who for the last six years have promoted the value of independent businesses.

This week they set a five day Instagram challenge for us to get to know each other a little better with 10 facts, and talk about why this campaign is important to us.

Art work by RUDE  

What does the campaign mean to me?

As well as supporting dreams and celebrating unique talents, this campaign also highlights key environmental and human factors of buying from small, independent businesses.

When I set up FABLY it was really important to me that my products were produced using as many eco-friendly materials as possible, packaged responsibly, and supported other small ethical businesses.

I can’t tell you how proud I’ve been to see many other business owners doing the same!

> Small businesses do not buy materials in bulk so there is less waste.
> Small businesses care about where their materials are sourced from, protecting livelihoods.
> Small businesses care about the materials they choose to use, protecting our natural environment.
> Small businesses do all this, making it easy for you and me to shop responsibly.

If you buy just one gift, one card, one mug, one scarf made by an independent maker you will be supporting creativity and originality.

Follow #justacard to see all the amazing posts and come and say hi! There is lots more fantastic artwork on display.

Just A Card Indie Week Campaign
  Artwork by Angela Chick

As a fairly new small business I have been taking part in events through the year to get the business promoted and offer discounts through these events. I ran a sale only last week.

For Colour Friday I would love to donate items to my local food bank which in the last year has seen a large rise in the number of food parcels needed in the community. Covid-19 has seen a rise in financial uncertainty with many having lost jobs or been living on a decreased wage.

“We’ve more than doubled the amount of people we provide food parcels to since before Covid-19 and now help between 130-150 individuals each week!”

FABLY will donate one food or household item to the Bassetlaw Food Bank for every purchase you make between the 26th November and 20th December.

Holly Tucker (original founder of Not On The High Street) founded Holly & Co, a small business advise and inspiration hub.  Holly has been delivering some quite powerful messages and facts, many of which I have shared with you here. So in the words of Holly:

“What if in years to come the last Friday of November is a reminder for everyone across the WORLD to shop with their favourite small businesses?

That they bought less but bought thoughtfully, colourfully, independently?

So that people didn't spiral into debt at Christmas time?

So that we gifted things which meant something rather than buying 'this will do presents' because we have to… “

Bassetlaw Food Bank Team Photo
Volunteers at the Bassetlaw Food Bank


UPDATE! A huge thank you to those who were able to make a purchase with FABLY. Together we've been able to donate pretty much two of every item on the food bank list. The food bank has seen a large rise in the number of food parcels needed, so thank you again for your much needed contributions.



If you have purchased any items from FABLY I’d love for you to share a photo in support. Please share them on Instagram or Facebook and tag @fablyhomedecor.

Follow the link here to sign up for the newsletter so you can be the first to hear about new products and special offers.

Happy Colour Friday!

Faryal x



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